Topic 2 Eco Essay Example | Topics and Well Written Essays - 500 words

Topic 2 Eco - Essay Example This notwithstanding, another concern that continues to be raised by experts in the field has to do with the cost associated with the use of these tools, where there continues to be debate as to whether or not these state-of-the-art screening and diagnostic tools would not lead to an increase in the rate of growth of healthcare expenditure. Taking a stand on the issue, it would be said that there are two broad financial impacts of the current situation on the rate of growth of healthcare expenditure. These are short term impact and long term impact. Short term impact of the use of state-of-the-art screening and diagnostic tools refers to the financial outcomes of using these tools from the time the spending is made to the next financial seasons when financial season when budgets are prepared. What is noted is that most health facilities purchase these tools not as part of their daily consumables but as lifetime purchases. This means that when they buy them once, they hardly buy them again in a very long time. The prices of these tools are however very high. In the short term when the health facilities would have to made huge financial allocations to make purchases, it can be said that the impact on expenditure will be massive in terms of growth. This is because the current healthcare budget is already plagued with very high demand from the need to achieving quality healthcare delivery (Henderson, 2012). Greater parts of the budgets of health facilities have tried to focus on human resource development in the past and even thoug h this form of spending has not ceased, there has been this new form of spending. The other form of impact is the long term effect of this form of spending, which looks at the results that the screening and diagnostic tools will have on healthcare delivery after about a year of their usage. From this context, it can be said that the usage of these tools promotes quality healthcare delivery, greater part of which focuses on

Is the current welfare system a problem Essay Example for Free

Is the current welfare system a problem Essay Poverty and inequality has always been the problem that confronts the many leaders of different nations. It was a long weary issue yet unfaltering. The many times we can behold it, the many times will I yell the grievances of the poor and the deprived. Hierarchy of classes occurs since time immemorial. The Biblical times even have account for that, but the most disgusting is the continuous perpetuation of the situation, the despicable and unfathomable exploitation of the poor by the elites and the growing wealth disparity. How many times did proposals were made and yet proposals remain as it is, it never attempt to address the basic needy of the poor. People grew weary and tired in of hoping that all their ails were to be address accordingly, but it was always a fancy illusion. When somebody toils for subsistence, the state always exploits him, his vulnerable soul. Heavy taxes and the cost of living were surging. How can he find fulfillment in a society, which he lives thereby/ it’s all useless. Even justice was at all naught. It favors those who live in luxury and never was fashioned to the marginal population. In every corners of the world, anvil is laid for the rich, and never for the poor. Sometimes, you cannot blame for their wrongdoings, for their transgression on the lives of others. The society pushes them to do so, and apparently, their body reacts. Even the figures published by the government were all falsely done. In a broader perspective poverty does not alleviate, it even upsurge. We need not to dig deeper on the and establish a methodology to measure a single family their capability or incapability to sustain their family to come up to a conclusive grounds that they are really belongs to the poverty line. It is more then enough to see their famished predisposition. But famish must be understood not on its context only. Everybody feels famish at times, anyway. Famish co-exist with duration. The longevity of being coiled to starvation is not a natural process of life. It is a disease inflicted by the society’s unsophisticated individuals. Thus, it is problems that need to be resolve before it’s too late to mend it. Enough for the hullabaloo’s of many politicians who intermittently exhibit their philanthropist being, because as quoted and which I have absorb the lot â€Å"those that are lavish in words are niggard in deeds†, it is undoubtedly true. We cannot deny the fact that we are inclined to let things bend over us, to satisfy our tiny whims or our desire to shower ourselves with gold. But let this not blind us. In the far end, we will become the victim of our addiction. For if we let the hurricane whirls on our surrounding and we keep still, we will sink in the center and drown out to death. The powerless and aimless vast number and keeps on expanding poverty-stricken families will one day, gain their leverage to unite in numbers and fight the oppressors of the world, to oust them in power and to establish a society devoid of injustices and inequality. The rise of modernism aggravated the plight of the poor; you cannot blame them to raise a couple of counter reactions against the elites; their rights and privileges were deprived and naturally, they were determined to assert it. Why should we wait for ‘Nature’s vendetta’ to come when we can make tiny reparations and adjustments to give what is due for our brothers and sisters. This about it, tomorrow will never become brighter, while the remnants of injustices are alive. Yet, we are looking forward to a brighter future. Let’s then mark an end to widening poverty line in our own tiny ways.

The Talloires Motivation :: University Improvement Essays

The Talloires Motivation Stewardship: â€Å"development that meets the needs of the present without compromising the ability of future generations to meet their own needs.† Sustainability: â€Å"life that uses nature without bringing harm to it.† The concept of using resources without endangering their future availability is an ideal that only within the past couple decades has gained support within the collegiate world. The severe need for this principle caused twenty-two university presidents and chancellors to convene in 1990 and sign a declaration pledging to support it and advocate its propagation. Recently this document known as the Talloires Declaration was signed locally by President Warren J. Baker representing California Polytechnic State University, an action which he explained in a speech made on his college’s campus. The purpose of this speech was to reinforce the ideals of stewardship and sustainability in our area and indirectly support the Cal Poly Master Plan as an advocate of them in the community. These goals are in his best interest because if achieved they would rally support for Master Plan projects without resistance from parties uneducated to the ultimately beneficial aims of these plans. One way President Baker pointed out signing the Talloires Declaration makes the Master Plan indispensable is that many of the goals of the declaration parallel goals found in the Master Plan. He quoted the Master Plan as â€Å"striving to strike a balance among several principles that we believe are all essential elements of a comprehensive vision of sustainability,† and listed those values as academic excellence, social justice, economic growth and efficiency and environmental protection. Past successful projects he noted are offering degree programs that promote responsible actions when dealing with the environment, the construction of learning centers and institutions that advise and interact with the government on conservation projects, and promoting sustainability and stewardship through founding EARTH university in Costa Rica to alert the world to stewardship and sustainability. These are good examples of the Master Plan and Talloires Declaration working together as t hey show the width and breadth of projects the Master Plan has tackled, and present achievements with visible and positive outcome. These achievements are also well chosen because they are projects that paralleled the ten goals of the Taillores Declaration. Offering degree programs which concentrate on conservation and sustainability is an excellent way to â€Å"Increase Awareness of Environmentally Sustainable Development,† â€Å"Educate for Environmentally Responsible Citizenship,† and â€Å"Foster Environmental Literacy For All† which are goals one, three and four.

Frederick Busch :: Frederick Busch Literature Essays

Frederick Busch When someone asked Emmanuel Sià ©yà ¨s what he'd done during the Reign of Terror, he replied, "I survived."Though the characters in the stories of Frederick Busch's latest collection don't have to contend with quite the same adversities as Monsieur Sià ©yà ¨s, nevertheless they encounter revelations which are, in our modern context, just as terrifying.And more often than not, they survive them. These revelations usually involve the acquisition of knowledge--the sort of knowledge we frequently already possess, but pretend that we don't: parents have lives entirely secret from their children; there is a point beyond which damaged love cannot be repaired; people use other people even when (and as) they love them.The families in these stories create stories of their own, stories about who and what they are as entities--stories which are often at odds with reality, but which help them to deal with the disappointments and tragedies of that reality.Clearly, the title's allusion to Hansel and Gretel invites reading these as stories of innocence lost; and most of the reviews of this oft-reviewed and much-praised collection (it was short listed for the 1995 Pen-Faulkner award) make much of this connection.But these are also stories of the terrifying darkness of adult responsibilities recognized and faced, though not always triumphantly. In "Bread" two children try to put their parents' house together (or perhaps take it apart) after their parents' accidental death; one seeks refuge in sarcasm and denial, while the other makes bread which will never be eaten and thinks on various kinds of "debris": the "still-smoking rubble" of his two-year marriage, the pile of clothes which has "nothing to do with how my mother wore my father's flannel shorts on Sunday to cook in..."In the stylistically innovative "Bring Your Friends to the Zoo," a couple (these are nearly always duets of longing) awkwardly try to dismantle (or remember?) their affair, while being directed by the narrator about how to move, what to see: "Once through the gate, face right.The Deer House, the Camel House ... As you face your right you see a path before you.Take it."The zoo would seem at first neutral ground, but we discover there is no neutrality, no one is the innocent bystander, the one-day tourist.In "Is Anyone Left This Time of Year?" tourism of another kind is explored when a recently widowed man visits a town where there are no more tourists, and once there, shell-shocked with grief, he merely repeats everything said to him, thus becoming an echo of his previous visits; absolutely passive, he is the compleat tourist, merely and only "seeing" the sights.

Generally Accepted Accounting Principles and New Stadium Essay

Tottenham Hotspurs, Plc. This certain case has many different possibilities for evaluation which gives it much complexity and much liberty while evaluating it. The soccer business sure has a certain relation with the performance and their revenues which makes it highly unstable when speaking of forecasted income of the club. We must first value the firm at its current position in order to be able to value as compared to acquiring the new stadium and obtaining a new goal scorer. In order to do so we must evaluate the company by creating a Discounted Cash Flow analysis projecting the expected future revenues in the same current strategy which they are in. We would then lay out the future expected cash inflows with no initial cash out flow laid out due to the fact that they have already covered their initial expenses. We must take into account the growth rates that are expected for our liabilities such as capital expenditures, player salaries, depreciation, and such. We must then evaluate the growth rates for the cash inflows for the revenues expected due from increased ticket prices, product sales, sponsorship and televising their games. We must then implement these rates and growth in numbers to evaluate the future position a number of years down the line. We could then evaluate the current capital structure and their cost of capital in order to determine whether they are fairly valued and obtain a second analysis to compare with. We have sufficient data such as their beta and stock returns in the market in order for us to evaluate these numbers. The case also contains the current risk free rate which is needed when using the Capital Asset Pricing Model in order to obtain the cost of equity of the firm. After performing a multiples analysis we can then compare the two analyses and determined whether the firm is fairly valued. If it is then great, but if not then we have an even greater reason for Tottenham to look into the building of a new stadium. Now that we have their current position we must conduct an analysis regarding the â€Å"what if† the company obtained the new stadium and invested in a new striker. In order to do the following we must take into consideration the initial cash out flow of the new stadium and the two years that the company has to pay it given the current financial situation and their cash excess which is mentioned in the case. Once we have this we can then forecast a pessimistic, a mediocre, and a pessimistic evaluation of their ticket sales and create multiple cash flows which consider the growth rates of all of the costs and revenues that the company will incur given this following move. Once we have this analysis we can then create the same analysis given that we stay in the same stadium, but we invest in a new striker (optimistic, mediocre, pessimistic). Once we obtain the cash flows from the two options mentioned before, we can then infuse both cash flows and compare the position of the company if they were to take the options which they have available to them. We must also play into consideration that the competition of the league has a huge impact on the results of Tottenham as they can have a huge influence on them. For example, Manchester United invests in the so called next big thing in football or one team is on the rise.

Free Essays on Bleachers

Bleachers John Grisham Doubleday I think Bleachers is a really great book. The story is about a football player named Neely Crenshaw. He used to play quarterback for the Messina Spartans, and was coached by Eddie Rake. Neely was an all-american quarterback and the local town hero. Football was the biggest thing in the town of Messina. While Neely was in college he injured his knee. This injury would ruin Neely’s football career for the rest of his life. He would never be able to play again. Neely’s coach, Eddie Rake, had been sick for many years. This was the only reason why Neely returned to Messina. No one in Messina could believe that Neely had returned. To Neely’s surprise, he was still well known and a household name around the homes of the people of Messina. He was also surprised to see his big picture still hanging on the wall at the local diner. This was the first time he had returned to Messina after high school. When he first returned, he met up with one of his fellow players. He showed him around town. One of the things they did was go to the football field to talk. While they were there, they talked with other players that had attended different years. All of the players were coached by Eddie Rake. They talked about past seasons and past games. They also talked about their coach, Eddie Rake. Later they talked about the 1987 championship game. They had a come back win. During the game, Coach Rake hit Neely. He was angry that the team wasn’t playing well, and decided to take out his anger on Neely. Because of the incident, the team finished that game without a coach. They began to play better, and ended up winning the game. Eventually, Eddie Rake dies. Since his funeral was the biggest event in town, everyone was there. Logan Cirone Bleachers is a really great book. The story shows how people learn to accept the things they are unable to change and yet, ... Free Essays on Bleachers Free Essays on Bleachers Bleachers John Grisham Doubleday I think Bleachers is a really great book. The story is about a football player named Neely Crenshaw. He used to play quarterback for the Messina Spartans, and was coached by Eddie Rake. Neely was an all-american quarterback and the local town hero. Football was the biggest thing in the town of Messina. While Neely was in college he injured his knee. This injury would ruin Neely’s football career for the rest of his life. He would never be able to play again. Neely’s coach, Eddie Rake, had been sick for many years. This was the only reason why Neely returned to Messina. No one in Messina could believe that Neely had returned. To Neely’s surprise, he was still well known and a household name around the homes of the people of Messina. He was also surprised to see his big picture still hanging on the wall at the local diner. This was the first time he had returned to Messina after high school. When he first returned, he met up with one of his fellow players. He showed him around town. One of the things they did was go to the football field to talk. While they were there, they talked with other players that had attended different years. All of the players were coached by Eddie Rake. They talked about past seasons and past games. They also talked about their coach, Eddie Rake. Later they talked about the 1987 championship game. They had a come back win. During the game, Coach Rake hit Neely. He was angry that the team wasn’t playing well, and decided to take out his anger on Neely. Because of the incident, the team finished that game without a coach. They began to play better, and ended up winning the game. Eventually, Eddie Rake dies. Since his funeral was the biggest event in town, everyone was there. Logan Cirone Bleachers is a really great book. The story shows how people learn to accept the things they are unable to change and yet, ...

In What Ways Have ASDA Maintained Competitive Advantage Essay Example

In What Ways Have ASDA Maintained Competitive Advantage Essay Example In What Ways Have ASDA Maintained Competitive Advantage Paper In What Ways Have ASDA Maintained Competitive Advantage Paper The supermarket industry is fiercely competitive and is currently dominated by the Big Three companies: Sainsburys, Tesco and ASDA. To ensure that they remain in these three, it is important that each company gains and maintains their own competitive advantage. So, in what ways does ASDA do this? The three main factors that help ASDA maintain a competitive advantage are: * Reputation * Advertising * Market Research ASDA is well known for being the friendliest and cheapest supermarket. Customers can expect the legendary service with personality from all employees and the products they want at the lowest prices. This reputation is invaluable as it is the main reason why people shop and continue to shop at ASDA. To maintain this competitive advantage, ASDA make sure that their staff are as helpful as possible and regularly check to ensure that they are. All members of staff also wear Happy To Help badges to make them more approachable. ASDA try to emphasise this as much as possible, even one of their popular slogans is, Always Happy To Help. To ensure that they also have the lowest prices possible, ASDA hire employees to price check at rival supermarket chains. This has proven to be effective as they have been awarded the title of Britains Best Value Supermarket for the fifth consecutive year. Since 1999, ASDA have cut their prices by around i 0. 5 billion. Customers obviously recognise and value this as they continue to shop at ASDA. ASDA utilise advertising as an extremely powerful tool to attract customers. ASDA air more television commercials during daytime than any of their main competitors. They use this to make existing and potential customers aware of their latest deals and of course, that they are, always happy to help. These advertisements not only interest customers with their products but also make familiarise them with the name and associate ASDA with friendliness and great value. This association will make people who tend to shop at different supermarkets want to shop at ASDA if they feel that they offer a better service and are better value. Market research is also vitally important to maintain their competitive advantage. Market Research ensures that ASDA provide everything that their customer needs and also finds new products that customers would be interested in. To make this competitive advantage as long-lasting as possible, ASDA frequently research into customer care, consumer issues and product development, as well as ongoing advertising campaigns and price comparison. This helps ASDA keep ahead of the game and offer goods and services that their main competitors do not yet offer. Customers are also welcome to submit their feedback to ASDA through questionnaires available on their exit. These questionnaires help ASDA to find out the needs of their customers by interacting directly with them. Although these are the three main factors that help ASDA maintain a competitive advantage, others are just as important. These include the use of the Internet and innovation. ASDAs Internet shopping system has proven to be extremely popular. It is also a very cost-efficient way of advertising, which ASDA use to their full advantage. Internet shopping is becoming increasingly popular as it allows customers to shop from their own home instead of having to make the journey to the supermarket. Many customers prefer this because it allows them more free time, something that many people do not have much of in a busy, modern life. ASDA recognised this very early on and was one of the first UK Supermarkets to try out this system. Advertising on the Internet allows ASDA to target potential customers by advertising on a website that potential customers would be interested in. ASDA hire a group of people to constantly think up new ideas to stay ahead of the game and encourage staff and customers alike to make any suggestion that they want. ASDAs constant innovation has allowed customers a wider range of products available in ASDA. New specialised counters are constantly being added to help customers find what they want more easily and to ensure that the food is of high standard. These include specialisation in pizza, chicken, and fresh salads and fruits. Specialisation allows ASDA to assign employees to make a certain type of food. By just concentrating on this food, this ensures that it is of high quality and the employee will be as helpful as possible because they will know a lot about it. Conclusion ASDA rely on competitive advantage to keep their existing customers and to encourage other people to shop there. ASDA have many ways to ensure that they maintain this advantage. These include market research, advertising, the Internet, innovation and most importantly, their reputation. All of these factors guarantee that ASDA is more attractive to shoppers than their main competitors and make people want to shop there. ASDA take competitive advantage very seriously and this has caused them to win numerous awards including, Britains best value supermarket and also become the most popular supermarket in the UK.

Beowulf, The Class Example of An Epic †Literature Essay

Beowulf, The Class Example of An Epic – Literature Essay Free Online Research Papers Beowulf, The Class Example of An Epic Literature Essay The story Beowulf is a classic example of an epic. An epic is a long narrative poem that relates the great deeds of a larger-than-life hero who embodies the values of a particular society. The tone of an epic is serious and uses language that is magnificent. Many elements in Beowulf display the common characteristics of what makes a story an epic. First of all, every story that is an epic has a hero who strongly identifies with a particular people or society. In Beowulf our hero Beowulf identifies with the Anglo-Saxons. One belief they have is bravery. Beowulf and his men exhibit this when they hear of Grendels deadly attacks on Herot hall and henceforth prepare a ship to sail to Denmark. Another one of their beliefs is loyalty towards their family, clan, or kingdom. Their need of loyalty stems from a need to protect one another. Beowulf shows loyalty when he helps the kingdom that his father had served. Additionally, Beowulf displays his loyalty to his people when he states my people have said / †¦that my duty was to go to the Danes / Great king (ll 149, 150, 151) while he is talking to King Hrothgar. Furthermore, the hero in an epic performs great deeds in battle or undertakes an extraordinary journey. Sometimes gods or other fantastical creatures are part of the action, too. Beowulf performs many fantastic feats, including fighting Grendel and then Grendels mom. When he remarks that he hears †¦the monsters scorn of men / Is so great that he needs no weapons†¦ (ll 167, 168) Beowulf announces Nor will I†¦ / My hands / Alone shall fight for me (ll 169, 172, 173). Although Grendel is extremely powerful and dulls all weapons useless, Beowulf is still able to defeat him. In addition, epics use heightened language and their setting is either broad or sweeping. The language usage in Beowulf is incredibly sharp. A good example comes when the author refers to Grendels terrorizing attacks as Twelve winters of grief for Hrothgar, king / Of the Danes, sorrow heaped at his door / By hell forged hands (ll 62, 63, 64). The setting of Beowulf is broad as Beowulf goes many places. He competes against Brecca in the deepest seas then departs to Denmark in order to battle Grendel. Next, he proceeds to Grendels moms terrible home to overcome her too. In his last battle, Beowulf heads to the tower under the rocky cliffs to fight the dragon. In conclusion Beowulf has every aspect of an epic. Without one of them, it would not be an epic. All of these characteristics together contribute to this story classifying as an epic. Therefore, with the above evidence, Beowulf is an epic in every way. Research Papers on Beowulf, The Class Example of An Epic - Literature EssayHarry Potter and the Deathly Hallows EssayMind TravelComparison: Letter from Birmingham and CritoThe Masque of the Red Death Room meaningsWhere Wild and West MeetCanaanite Influence on the Early Israelite ReligionAssess the importance of Nationalism 1815-1850 EuropeHonest Iagos Truth through DeceptionBringing Democracy to Africa19 Century Society: A Deeply Divided Era

Business costs Assignment Example | Topics and Well Written Essays - 1000 words

Business costs - Assignment Example For example, a firm always prefer to produce any unit of output who’s per unit marginal revenue exceeds the marginal cost of the unit. By doing so, the firm would gain more revenue by selling that unit. On the other hand, if the marginal cost of a unit of output is more than its marginal revenue; in that case, the firm avoids producing that unit. If the firm produces such unit, it would incur loss rather than profit on the unit. 2- What do you understand by the term economies of scale? Reductions in per unit cost resulting from increase in market size and increase in firm are called as economies of scale. Any unit cost reduction that occurs when a firm increase its production base or aggregately, the market in which that firm is producing its units, increase. Over that period of time; globally as well as locally, the firms and the markets are increasing. This increase in both is mostly contributed by the latest means of technology, which are mostly used nowadays in the process of production. For example, previously much work was carried out manually as a result, a sufficient amount of resources were consumed. Thanks to machinsation and computerisation that have sufficiently added in the process of economies of scale. ... enue- totally equalling with the total costs- or in total units of production, the cost of produced units offsets the revenue obtained by the sale of units. Some reasons may justify a company keep producing units even it is making loss. First, the loss, occurred by the break-even point or near to that point, most of time doesn’t last for a considerable period of time. The company may be experiencing a seasonal variation in the demand of a particular unit. As soon as that period of seasonal variation in demand ends, the company again observes profits- revenue exceeding costs. 4- What market power may large firms enjoy? How and why may a government seek to limit this? Market power is associated with the behaviour of a firm and the way firms affect competitive conditions and prices in a market (Bourdet, 1991). The way a firm adopts its supply of goods and services production mechanism and its aggregate strategy towards its prices determines its market power. For example, if a fir m has 70 percent market shares in the sale of a particular commodity. Under this condition, it would not be incorrect to say that the firm has sufficient market power to affect and control the prices of that commodity. A government via legislation can restrict to limit the market power of the firm. By enacting a particular legislation and implementing it, the government would become in a position to limit the firm’s market power. The main reason for limiting the market power of the firm is to allow the competitive market conditions. The competitive market conditions benefit producers and the consumers as it would protect consumers who would pay higher costs if the firm limit the required level of commodities in market. 5- Consumer gain as much from small business as from large ones. Analyse

Rise of the Civil Rights Movement Essay Example | Topics and Well Written Essays - 750 words

Rise of the Civil Rights Movement - Essay Example Tindall and Shi (pp. 45-69) mention that this modern movement also had significant twentieth-century roots with the pre-World War I founding of the National Association for the Advancement of Colored People (NAACP) and The National Urban League; the Marcus Garvey "Back to Africa Movement" in the 1920s; President Franklin Roosevelt's 1941 executive order to prohibit discrimination in federal employment (as a result of pressure by A. Philip Randolph of the Brotherhood of Sleeping Car Porters—the largest black labor union); the formation of CORE (Congress of Racial Equality) by James Farmer in 1943; President Harry Truman's executive order to desegregate the armed services in 1948; and Thurgood Marshall's successful argument of the Brown v. Board of Education of Topeka, Kansas case (1954) before the U.S. Supreme Court to incorporate public schools. This landmark case overturned Plessy v. Ferguson (1896), which had declared that separate facilities were equal, a judicial endorseme nt of Jim Crow laws. In reversing Plessy, Brown stated that "separate was not equal" and made a full circle back to the 14th Amendment on which Marshall's argument heavily depended.Combine this rich historical context with the immediate sense of horror in the black community over the murder of teenager Emmett Till in the summer of 1955 in Mississippi and one can see how Rosa Parks, often called the Mother of the Civil Rights Movement, was ready and willing to deny her seat to a white man on December 1, 1955, in Montgomery, Alabama. The courageous act of this black seamstress from Montgomery gave birth to the Montgomery Improvement Association that, in turn, sponsored the year-long Montgomery Bus Boycott (December 1955 to December 1956), which saw, as well, the emergence of a new black leader, Dr. Martin Luther King Jr. For all intents and purposes, that year ignited the new civil rights movement and became a turning point in American history (Garrow, pp. 78-89). Who were the Major Leaders and What Strategies did they employ Soon after the success of this boycott, in 1957, several civil rights leaders including King, Ralph Abernathy, Bayard Rustin, Ella Baker, Harris and Clare Wofford, and Stanley Levison formed the Southern Negro Conference on Transportation and Nonviolent Integration with the primary purpose of integrating buses. The name was soon changed to Southern Negro Leaders Conference and, to be as clear as possible about its source and expanding mission, it received its final designation as Southern Christian Leadership Conference-the SCLC became the virtual center of the movement, and its first president, Dr. King, was the heart of that center. Upon King's death, the mantle of leadership was passed to Abernathy, King's close friend and associate. After a decade with Abernathy at the head, SCLC became a weaker organization and lost its effective voice. In 1977 Joseph Lowery, a Methodist, took the reins and for the next twenty years returned the SCLC to it original vibrant witness for civil righ ts.

Economic planning Essay Example | Topics and Well Written Essays - 2250 words

Economic planning - Essay Example In many of the developing nations, economic planning has become necessary tool for development strategy. It helps the government to initiate corrective measures about market failures and other decisions. In short economic planning is a governmental method to tackle the economic decision-making and economic outcomes. The aim of economic planning is also to rearrange the financial and manpower resources.The popular models of planning are:Input-Output models 2.Applied macroeconomic growth models3. Project appraisal in context with shadow prices and decision criteria.The development planning in practice does not prove fruitful in reality. This is because of the facts that the objectives are not well defined; the plans are over ambitious and the relevant data are insufficient or incorrect. The undesired circumstances may hamper the desired results of the plan. There are several factors, which affect the role of Government in the development. Some of them are: Requirement of education and employment issues, migration for employment between rural and urban areas, choice of techniques and creation of employment, structure of economy. In view of these issues, market liberalization has an upper edge over the administrative planning in the economic development. There has been an attempt to reduce the role of public sector and encourage the growth in private sector. (Michael P. Todaro)Development in a broad sense is an ambiguous concept and it is highly subjective, specific and widely debatable. ... Technology and Poverty: Technological up gradation has a direct impact on the employment and poverty of the country. In a developing economy goods are produced by the skilled and unskilled labour. The unskilled labours are the poor population of the country who are uneducated. Any technological progress increases the demand for skilled or educated labour and thus generates unemployment for the poor/uneducated people. Government has to take care of such advancements and efforts are required for the utilization of unskilled labours and the subsequent rise in their wages proportionate to those of skilled labours. (Maurizio Bussolo, John Whalley, OECD 2003) Public Health: The developing economies are facing the problem of widening the gap between rich and poor. The economic development has caused to rise the economic extremities. Out of the top ten poor countries of the developing economies, which are situated in Sub Saharan Africa (SSA), most of them have average GNI per capita of US$ 251. An average life expectancy of these nations is 43.9. The further health problems due to epidemics of HIV/AIDS may lower down the average life expectancy. Insufficient education level, low quality and insufficient food, inability to afford better healthcare services can produce weaker human resource. The weaker human resource has negative effect on the productivity of the country. Though the governments of the developing economies are making efforts to provide better health services and implementing projects to improve the quality of life of all sections of society, the results are not encouraging. (Inderscience) Climate Change: The Clean Development Mechanism (CDM) proposed the participation of Developed

Current Events and US Diplomacy Essay Example | Topics and Well Written Essays - 1000 words

Current Events and US Diplomacy - Essay Example   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, the fact remained that the US military forces had already lost over 25000 American soldiers along with hundreds of thousands of Vietnamese. In spite of such efforts, the US could not come out as victorious. Antiwar forces within the US were most vocal against the US government for the deployment of the US forces in Vietnam War. In such circumstances, Nixon assured US allies to honor treaty commitments (History.com, 2012).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On the behest of Nixon Doctrine, it became amply clear that now South Vietnamese troops would have to fight on their own as the process of withdrawing American troops began after formal announcement. In keeping with this pronouncement, the US and North Vietnam signed a peace treaty in 1973 and it appeared that permanent peace will prevail in the area. However, two years later, in 1975, North Vietnamese forces demolished the South Vietnamese army bringing the who le country under communist rule (History.com, 2012).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is important to note that though the Communist Party ruled the Vietnam since 1975 yet the country moved from planned economy to a market economy in the '80s. In recent years, the US relations with Vietnam have improved significantly. However, several incidents are responsible for that. In 1991, Soviet Union collapsed and disintegrated into several independent states. Also, East Germany merged into West Germany to accelerate economic growth based on the free market trade systems. It is important to note that Vietnam and the US tend to develop a free trade agreement between them. and they have already entered into an investment and trade agreement besides signing air transport, textile and maritime agreements. The US imports a variety of goods from Vietnam such as footwear, apparel, furniture, seafood, agricultural products; similarly, it exports machinery products, vehicles, yarn and fabri c. Thus, relations

Learning Theories and Emergent Theories of Learning Essay

Learning Theories and Emergent Theories of Learning - Essay Example Starratt (2008) posit that decontextualized and depersonalized learning method in instruction posed an inauthentic, dishonest, disrespectful, and, hence, do not a virtuous learning approach (p. 1). Learners should be taught to discover the relevance and goodness of dialogue between learners and the relation of intelligible realities to their mutual interdependence (Starratt, 2008, p 1). These learning processes need learning-centred and extensive monitoring of their academic progress, as well as, diagnose the learning difficulties of students (Masters, 2005). Standard academic development is relevant to meet the needs and teachers must be constructivist broad-based leaders inside every classroom as a strategy (Lambert, 2003). The learning-centred approaches refers to the nurturing of students for clarity of knowledge, skills, and understanding including the academic design, diagnosis, and monitoring of individual progress (Lambert, 2003). Hence, it’s important that teachers po ssess quality teaching materials for effective teaching strategies (Lambert, 2003).Gross (2004) observed that numerous educators and schools are not quite supported by the government and hence, confront serious disruption in their roles as educators and expert managers of educational institutions. With lacking supports, educators are pulled from completing and achieving their targets hence, demoralizing students, teachers and managers (Gross, 2004). Education can only be successful when institutions are supported by the government to make it an effective and efficient service institution. This value-oriented education will put all learners within the positive tract and will motivate them to become pro-active stakeholders in a community that is struggling to remove the vestiges of poverty, illiteracy, social inequities, and ecological-related problems (Starrat, 2005). This can bring about the highest form of commitment and leadership in all endeavours and context. Teachers therefore play a crucial role in nurturing values and principle-centred knowledge for learners to genuinely and authentically live their lives in a deeply meaningful and value-centred sense of purpose. But these ideals can only be undertaken with support for change management; curriculum-instruction assessment; professional development practices; innovative pedagogical approach; and, education management (Gross, 2004; Wehlage, Newmann, & Secada, 1996). The learning process should be innovative and motivating for an authentic outcome using learners and instructors’ skills and ability to innovate means to elicit or generate the authentic outcome of education (Parens, 2005; Glendinning, 2005) Module 3: Learning Theories and Emergent Theories of Learning Teachers must develop a curriculum that is supported of an environment where students are allowed full participation, dialogue, inquiry, reflection, and rediscovering of the transformational models to revive their sense of purposiveness in this world (Tuana, 2007; Wehlage, Newmann, & Secada, 1996; Ornstein & Hunkins, 2004). Everybody has the notion that teachers are there to engage learners to improve their crafts, to make them action and result-oriented, and to inculcate on learners to be adaptive to changes and to possess such disposition of assuming responsibility to question falsities. It’s also from this notion that those who’d found the need to rise up from challenges brace themselves to respond to perplexed and multidimensional concerns on civilization, poverty, lack of access to quality education, conflicts and war, excessive human rights

Current Events and US Diplomacy Essay Example | Topics and Well Written Essays - 1000 words

Current Events and US Diplomacy - Essay Example   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, the fact remained that the US military forces had already lost over 25000 American soldiers along with hundreds of thousands of Vietnamese. In spite of such efforts, the US could not come out as victorious. Antiwar forces within the US were most vocal against the US government for the deployment of the US forces in Vietnam War. In such circumstances, Nixon assured US allies to honor treaty commitments (History.com, 2012).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On the behest of Nixon Doctrine, it became amply clear that now South Vietnamese troops would have to fight on their own as the process of withdrawing American troops began after formal announcement. In keeping with this pronouncement, the US and North Vietnam signed a peace treaty in 1973 and it appeared that permanent peace will prevail in the area. However, two years later, in 1975, North Vietnamese forces demolished the South Vietnamese army bringing the who le country under communist rule (History.com, 2012).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is important to note that though the Communist Party ruled the Vietnam since 1975 yet the country moved from planned economy to a market economy in the '80s. In recent years, the US relations with Vietnam have improved significantly. However, several incidents are responsible for that. In 1991, Soviet Union collapsed and disintegrated into several independent states. Also, East Germany merged into West Germany to accelerate economic growth based on the free market trade systems. It is important to note that Vietnam and the US tend to develop a free trade agreement between them. and they have already entered into an investment and trade agreement besides signing air transport, textile and maritime agreements. The US imports a variety of goods from Vietnam such as footwear, apparel, furniture, seafood, agricultural products; similarly, it exports machinery products, vehicles, yarn and fabri c. Thus, relations

Comparison of Dictatorship and Democracy Essay Example | Topics and Well Written Essays - 500 words

Comparison of Dictatorship and Democracy - Essay Example There has been a debate which form of government is more beneficial for the people living in the society as well for the betterment and economic development of the country and different people have different views. It is important to analyze and understand both these forms of government before discussing and comparing these two forms. A dictatorship is an autocratic form of government and generally, this type of government is run or ruled by a single individual or a small group of people as an oligarchy (Acemoglu, 2006). Normally this single individual or small group has all the powers. Some believe that dictators have the power without the consent and approval of the people living in society. On the other hand, democracy is defined as the government that is elected by the people or citizen of the country (Olson, 1993). In a democracy, any eligible citizen of the country can participate and get elected to form the government. Democracy is also termed or defined as the government of t he people, by the people, and for the people (Dewey, 2004). Over the years, there has been a debate whether dictatorship is more powerful and better in ruling the government or democracy. However, some scholars and politicians believe that democracy is more important and crucial for the economic growth and prosperity of the country. One of the main advantages of democracy is that the government is elected by the people and citizens of the country (Dahl, 1989). Therefore the government will make their efforts to make sure that the economy prospers and the country moves in the right direction. However, on the other hand in a dictatorship, dictators that are governing and managing the country may or may not think of the betterment of the country as they are not elected as in a democratic country. Generally, freedom of speech is limited or less in a dictatorship form of government than a democratic form.           Ã‚  

The Perfect Storm Film Essay Example for Free

The Perfect Storm Film Essay My favorite part of The Perfect Storm actually happens when Bobby Shatford, and Albert Pierre have a bad premonition and decide not to go on the trip. Knowing they are right adds to the suspense of the situation. This part of the book is the most unbelievable though because the trip is their job, it seems like they would go. The most believable part was how the storm is described. It might seem unrealistic but I think it is tame to what can happen in the ocean. There are all kinds of dangers in the ocean. Over all I do not like the suffering of the people on the boat and also the later suffering of the people of the town. While I did not like the suffering my favorite character was in fact the storm, the storm represented so much such as nature herself, the unbeatable opponent, etc. The storm was the most crucial character in the book. The ending was all right but not what I expected. I had thought the book would be a lot different starting with some guys going to sea then going through a storm and either ending in the storm or shortly after but a lot of info was given about fishing, and the ending went farther then I expected. The title fits the book because during the book you are told about the past and how bad the sea can be and then this storm happens that could happen at any time now or when people first began fishing in Glouster and it is as nasty a storm as you can imagine. A major theme of the book was man vs. nature.

The Definition And Explanation Of Branding Marketing Essay

The Definition And Explanation Of Branding Marketing Essay This essay is about how graphics is able to change the consumers perception about a brands identity. This document summarises how the graphics of the brand is able to create an identity for the brand. The shift from simple products to brands has not been sudden or inevitable. You could argue that it grew out of the standardisation of quality products for consumers in the middle of the 20th century, which required companies to find new ways to differentiate themselves from the competitors. This type of standardisation forced companies to find new ways of distinguishing themselves. Brands such as Chanel have built a contract between the company and the consumer; in fact, the consumer has now become the judge. If the consumer feels that the brand is not for them, they will immediately chose to end the contract with the brand. 1.2 Aim To understand how brands use graphics to entice the consumer. What graphical elements are used to bring in the consumer to the brand? The brands graphics is more than just a logo, or the price of a product, service or organisation, it is also the packaging, the promotions and the advertising, all of which is guided by precisely worded positioning. In advertising, reason informs, but emotion persuades (2011). 1.3 Objectives To identify what branding is perceived as To research the different perspectives of designers, artists and writers in branding To research and understand the graphics in Chanel and Primark To reflect on Primark and Chanel graphics branding and the consumers perceptions 2. Introduction This Chapter was based on the initial research about branding in order to understand what branding does, how it is perceived and understood, thus helping to better understand the basic need of branding and how this is then incorporated into the graphical element of branding. 2.1 The definition and explanation of branding A brand is a persons gut feeling about a product, service or organization. Riston (2004:21) suggested that a brand is not just a logo, an identity or a service. The product is not of existence until the consumer gives it a place in their world of products around him or her. A brands success counts on the individual, not on companies, markets or the public. When the word success is used, it refers to how much the brand is valued by its consumers. What is a gut feeling? Because people are emotional beings, to understand an emotion a person has to feel the emotion, therefore the emotion dictates the gut feeling. In a positive case, a person will feel an emotional bond in their mind. Kotler and Keller (2006:275) assert the importance of understanding how we consumers perceive the brand and what impact a brand identity has on consumer perceptions. One could argue that these ideas relate to brand image, which refer to a brands subjective or perceived attributes. A consumers perception of a brand is vital on how the brand is generally perceived. The image of the brand however is not judged by the product, service or organisation. An experience is the meaning the brand has. Think of the brand as the core meaning of the modern corporation, and of the advertisement as one vehicle used to convey that meaning to the world. (Klein: 2010:5) Naomi Klein refers to the theory of branding as a meaning she says that a brand is a meaning. Klein (2010:6) states that ads where put in place to manipulate the buyer/user to thinking that their lives will be incomplete without their product, service or organization. She says we buy brands, not products. For example, mobiles instead of mail, television instead of the radio, light bulbs instead of oil lamps and so on. Being innovative is not enough; you need a strong advertising method to accomplish a successful brand. Advertisements need to be strong enough to create a bond with the public. Advertising becomes the bridge between the public and the product. Advertising plays a very big part in how the consumer visualises the brand. 2.2 The graphics in branding Why isnt a brand just product? Because a product is made in the factory and a brand is a meaning, made in the mind of a human being, this is why when we combine the product and the brand we are able visualise a sense of emotion but communicate the idea through the media of graphic design (Gavin Ambrose: 5:2006) Ken smith, Sandra Moriarty, Gretchen Barbatsis and Keith Kenney attempt to identify and describe the field of visual communication (2005:10). One of the most important pieces of the visual communication puzzle is aesthetics. The nature and beauty of aesthetics are a language in itself, they question how it is so meaningful to the human eye is mystery. It is suggested that, because of the nonverbal nature of aesthetics, what can be written is only speculation about the nature of visual aesthetics and cannot therefore be of visual aesthetics itself. Malcolm Barnard also questions whether this type of communication can classed as nonverbal (2002:29). Barnard states that the importance of the transmission process, if the messenger does not receive the message that it was trying to portray, then a part of the communication process may have failed in either its medium, or delivery method. The aesthetics of graphics maybe seen as a voice of its own, graphics plays an important role in a bra nds identity. Kevin Budelmann, Yang Kim, Curt Wozniak (2010:7) discuss how a brand is made up of different elements. It is just not the logo the makes the brand. The brand is built from the colour of the envelope the companies distribute to the song that plays whilst customers wait on the telephone. Gavin Ambrose, Paul Harris (2010:10) has raised- you need to get someone to check the grammar and spelling awareness of how the packaging of a brand is important. For many brands the first interaction a consumer has with a brand is the package. Paul Harris (2010: 10) talks about how the feel of the brand gives to the consumer is a secondary interaction. The primary interaction is visual interaction and is the first connection a consumer has with the brand. What does this mean and who said it? Does it need a reference? One may argue that packaging is not only a part of the brand but it is a part of the overall graphic communication. The brain recognises shapes first then colour which helps trigger emotion. Although its easily said, the requirement of the right colour is necessary. Why? Because being selective helps build awareness and expresses individuality. Line, colour, tone, text and layout are what visual communication is all about. We need this method to distinguish a personality of style. Without it we are black and white. Colours represent a mood. In 1923 Kandinsky proposed that there was a universal relationship between three basic shapes and the three primary colours (shown below in figure 1). He believed that the colour yellow and the shape of the triangle to be the most dynamic and active through to the passive cold blue circle. (Gavin Ambrose: 2006:15) Even though the human has not discovered all the colours possible we are able to relate a colour to an emotion, brand or company. Just as a country has a flag to represent its self, we are only able to understand which country it belongs to by the colour or the logo. Red and white is common them present in many of the top brands around the world. When the grocer first went on sale in January 1862 (2012), there was no Coca-Cola. There was no Cadbury, no Heinz, and No Hovis. Many of the brands we know today, love or hate them, use them daily without thought or pointedly avoid, were not. Coca-Cola is one of the biggest world providers. They have the most successful branded value in the global branding industry. Consider for instance a can of coke-a-cola: means are to hold the liquid. Whereas coca cola (brand) holds a set of values related to the product. If separate, the brand from the package you are left with a mental container, a set of fonts, colour and graphics. These together crea te a brand thus giving the brand value. (Gavin Ambrose, Paul Harris: 2010:14) Advertisers Chris Creative Legacy Agency (CLA) believes the core essences for branding is the brand recognition. Without in-depth branding, your company gets no direction, what matters is how you get the customer engage. He believes that the brand needs to build a curiosity and an experience. Connecting the consumer with an experience is what builds the brands recognition. Brand does not have a real definition. The importance of having a brand is delivering the core message. Using different market material and communication and the way you present yourself will help bring the foundation of a structured brand. people are also rational beings why dont you mention branding as a rational solution to a problem? branding as a solution to the problem of how we give meaning to products and companies? (EXPAND) 2.3 Brand identity Rita Clifton (2009: 34) peruses the ideology of brand measurement by power. Brand valuation is an attempt to attribute part of the total value of a firm brand. Nevertheless, brand equity- Especially for brands like Microsoft or Google as opposed to a product, such as Chanel or Primark is like a reputation (it cannot be brought or sold). A brand identity builds and creates awareness for a business. When an individual has trust in a brand they help the buyer to create strong loyalties, dedication and meaningful relations. A brands value is dependent on reliability and delightfulness the brand is able to deliver. This sort of status cannot be sold, where as a trademark can be sold. The importance of economic value is also a perspective that some may argue has an impact of how a brand is perceived by the consumer. Rita Clifton (2009:17) talks how there are far more interest in the brands recognition than there was ten years ago. But there is still an ignorance and misunderstanding of ma ny of the issues. Without the value the brand will not be successful. Jan Lindeman in chapter three of the book brands in branding, talks about how the market value has quadrupled from less than twenty-per cent in 1975 to eighty per cent in 2005. Marty (2006:8) agrees that our society has moved from mass production to an economy of mass customization. Our purchasing choice has multiplied. Another example is Cadburys chocolate, without its branding logo, colour it is just a chocolate bar. The foiled packaging alone would keep the chocolate bar fresh but would result in half of the branded value that Cadburys chocolate has with its packaging Similarly Marty explains how on one side of the business you have your analytic, linear, logical thinking. On the other side the creative thinkers who like to see things emotionally that are intuitive. Marty (2006:20) puts his view on how the best brands are created when a strategic side and supported by the creative. When people start to believe there is no substitute for a brand that is when you know the brand is desirable. On the other had when you compare a product, service or organisation to another you understand that the product, organisation or service you have brought into, can be substituted by another brand. Charismatic brands such as Chanel have successfully created trust and social statuses within peoples minds. The meaning is constructed and communicated by the designer and communicated through the clothing to then conduct the message to the consumers. Likewise another brand which has also created a meaning in their consumers beliefs is the brand Primark. Apple has been able to use the power of fashion and trend to their advantage. Bill Halal (2011) explains how Steve Jobs is a genius at minimalist designs that integrate technology breakthroughs to fill a newly emerging need with unusual style. He thinks success requires listening to the technology in order to discover the potential products waiting to be invented. Any brand can be charismatic but you have to be different to the rest of the competition out there. Otherwise your brain will just filter though, and your brand will become just another brand. In an article written by Mathew Jones (2007) the scientific researcher, writes about explains that all behavioural episodes occur in a distinct spatial context: where we are, has a profound effect on what we do, particularly if we associate the place with a specific event or stimulus. Our brains function so we can spot the difference but also spot the obvious. Through the lifespans of humans, we have gone to many stages of discovering , featuring, experiencing and now identifying what is different. 3. The market Perry Marashal (2006:1) Google can bring thousands of visitors to your website twenty-four hours a day, 7 days a week, or the entire year. Whether eating breakfast, on the go, taking a phone call or daydreaming. The market is now all about creating tribes. People join different tribes for different activities; this helps them to be accepted in a particular social group. These particular groups have been created to separate personalities. A person who likes to read may always turn to amazon. A person who buys electronics may always turn to apple. To be different you have to be focused and create a vivid image aimed at your target audience. The questions a brand must ask of it are: who or what it is and why it is the way it is. So Chanel we all know is a fashion brand that is a successful brand because of the unique user experience it provides. It has become loyal to customers through time. A brand is more successful when it is able to think long term and retain its focus in the brand not the amount of profit. Listening to the brand is important not to the market. Short term profit is not what creates a brands value. The value grows when long term focus is in place. A basic brand model either is the company selling many items, or a company selling to companies to max publicity. A brand is like architecture. It requires logic and beauty to be the best of the best. Nor can a brand be valued if it does not have networks!?!!!?!?!?!?!?! (WHAT DOES THAT MEAN)(reference) Creativity is what gives a brand its power in the market (reference). Companies find it difficult to manage both the strategy and the creativity. You need a balance of both tools to build a strong brand. The reason why companies like Selfridges are valued is that they did not do what every other company does. They created a unique customer experience. Remember the customer is always right! Kotler and Keller (2006:275) say that although competitors may easily duplicate the manufacturing processes and product defines, they cannot match creativity and innovation. Innovation is key to omnipresent the point of view that is dynamic and fantastic. We need innovation in creating the identity of a brand. Without innovation we are like a car with no petrol. We do not move forward and people become bored of the repetitiveness of the usual cycle. Just like in life we need a change day to day otherwise our emotions are tied to being drain and depressed. You have to treat a brand like a human, you need to nurture it until is able to stand up on its two feet. The initial beginning of creating a brands identity is by its logo giving the brand name. The name requires being memorable, protective and likeable. Not forgetting the spelling and pronunciation to be easy. In the market industry, the phrase brand equity is to describe the value of having a well-known brand name. The idea is based on that the owner of a well-established brand name can generate more profit from products with their brand name than from products from a less well-known name. You may also call brand equity as brand value or brand recognition. (Aker: 1991). A great name deserves great graphics. A clear understanding of the key terms used in graphic design will help to articulate and formalise your ideas and ensure accuracy in the transfer of those ideas to others. (Paul Harris, Gavin Ambrose: 2006:7). Graphic design is a discipline that continues to evolve. Ambrose shows how technology has affected communications in the past and how it continues to do so. (Paul Harris, Gavin Ambrose: 2006:274) Coupled with this is the ever-changing taste and preference of society. Which in the 20th century, gives arise to how information should be presented. In many schools and universities across the board, this has become a disciplinary act. So what comes next? Behind shape and colour, the brain takes time to process language. You need a strategy to survive in the big wide world of brands. A logo is able to work across many languages and cultures. It is socially powerful enough to stand alone. We now use the gender to process the message and communicate it but then to pass it on to the gender again, before we would use the gender to pass on the message for other people to receive it We as people need to able to communicate ideas effectively and this is where many businesses fail to be valued. This tends to happen because they manipulate the public into something they are not. It is like receiving your goods and the service or product does not reach its expectations and is obvious. It isnt a sin to manipulate the public but if it isnt done using the right method it will become unsuccessful. We need to be able utilise a successful strategically method to become successful. Packaging is the last chance to build your brand. Make it fun! Why do we use packaging in so many different and odd ways? Many of the companies these days use a varied range of eco-friendly materials and methods to show that they are re-cycling back into the community. They use this as a unique selling point, which also helps the companys costs, sales and advertising. Although this method has been rinsed out we have now created the idea of customer involvement. The Niche market is now able to take the lime light from the big brands to use it as a unique selling point for maximising brand value not profit. Brands that use this strategy will benefit from sales and emotional bonds resulting in a higher value which would mean a more successful, trusted brand. According to Alina weeler (2012), we continue to invest in our core strengths. First, we dont skim on understanding the consumer. Second is innovationà ¢Ã¢â€š ¬Ã‚ ¦ And third is brandingà ¢Ã¢â€š ¬Ã‚ ¦ Were delivering more messages to our consumers WHAT A POOR PICTURE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Alina Wheeler (2012:6) http://1.bp.blogspot.com/-zFc7Vs9QyC4/TzUsU2Z6XjI/AAAAAAAAaUE/B62UEI-wKFI/s320/coco-chanel1.jpg 4. IntroductionConceptCHANELChanel spring/summer 2013Karl Lagerfeld V Magazine, 2002 Chanel and Primark are two strong brands on opposite sides of the economic market trade. Primark is Cheap and cheerful as one would say whereas Chanel is luxurious and expensive. The aim of this research is to understand how the graphics adds to the brands identity. This chapter studies Chanels history and current brand identity. The reason why this chapter will investigate the historical and current brands identity is to understand why Chanels possible reasons of brand value and its consumers perceptions. 4.1 Chanel Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening. (Coco Chanel: 2010). Chanel has a strong influence on its target audience. Chanel did not design well for women because she was a woman. She invented how modern women should dress because she epitomised the independent rule breaking women. Caroline Rennolds Milbank (2005:27) suggests that Coco Chanels clothing range was basic. These inspirational quotes give Chanels brand an identity and meaning. According to Ritson (2004:21), a perception is subjective, supported by the individual consumers values, needs, beliefs or experiences. Laforet S (2010:213) views the role of brands in building corporate reputation, over time through advertising and communication. Gabrielle Coco Bonheur Chanel (August 19, 1883 January 10, 1971) was a French fashion designer and founder of the Chanel brand. She was the only fashion designer to appear on Time magazines list of the 100 most influential people of the 20th century. Chanel had a desire to rise above her common origins. Her talent and dedication unveiled her to a successful business and social prominence. Her professional life gave her a platform for the social class society. (2011:45) According to Forbes, the house of Chanel is partly in ownership with Alain Wertheimer and Gerard Wertheimer (grandsons of the early partner Pieerre Wertheimer (Forbes: 2011) reference) Chanel designs S.A.S designs, manufactures and retail fashion. (reference) 4.2 Target audience Chanel has always specialised in items such as simple suits, dresses, womens pants and costume jewellery too. Coco Chanels designs and creations are timeless. (Publication march 4/2011). Chanel represents women who want to be stylish, simple and elegant. Teo jia En views Chanels brand as a very strong brand (2010:7) 4.3 Micro analysis Strength Strong brand image: The story of Coco Chanel, who famously said fashion passes, style remains: Conveys a very strong message of Chanels timeless elegance. Cult Designer Karl Lagerfeld he has known to change nothing but everything for Chanel Beauty is in the detail Chanel is famous for its tweed material, detailed chain, and embroidery 4.4 Macro analysis Technology Macala Wright explains that all luxury brands have challenges with creating a connected consumer experience, especially in the automotive sector. Imhoff advises that, in addition to a companys main web presence on social media sites like Facebook and Twitter, they must also participate in forums where consumers have built communities celebrating their passion for the companys products. We always participate in an authentic and transparent manner building a solid connection between our consumers and our brand shared Imhoff. (2012) Social The consumer believes the value of the one who is wearing Chanel bag has a higher value than the one who is not wearing such a brand. The consumer feels the brand equity increases their social value Political Piracy of this bag has decreased the amount of sales Chanel could potentially have. The New York times makes a point that fake bags can function as free advertising for the real thing. I believe that people who buy fake designer handbags may decide to buy the real thing when their income increases. 4.5 Market position Chanels financial expert estimates that Chanel had a third of of Frances fashion and luxury goods sector in 2008 with an estimated value of $10.3 billion. The luxury leader Karl Lagerfeld is an inspirational creative director for Chanel. He himself has created a very strong brand image for Chanel. At the 2010 International Herald Tribune Luxury conference in London (2010), Imran Amed interviews Karl Largerfield. Karl Lagerfeld says Chanels market reputation is judged by the consumers perception not by the market. To him market value does not matter. He is a true believer of consumers perceptions as top priority, you need to be connected to be informed. Kotler and Keller (2006:174) explain that successful brand identity strategies require that organisation fully connect with their consumers. In relation to that Belch and Belch (2004:113) expand on the point of how consumers use information from other sources can be just as important in creating a brand identity strategy. 4.6 Chanels competitors/analysis Louis Vuitton established sine 1854 is one of the main fashion brands of 2012, alongside Gucci who manges over 425 stores over the whole world are strong competitors for Chanel. According to Brandz valuation 2010 Gucci, Louis Vuitton and Hermes have managed to take place of the top three brands, Chanel coming in fourth. These top three brands specialise in leather, whereas Chanel does not. Chanel dropped sales by 13 percent, whilst the other top three leading enjoyed the lime light. THIS HAS NOTHING TO DO WITH BRANDING?! IS IT RELEVANT? http://www.femalefirst.co.uk/image-library/land/500/p/primark-logo.jpg 5. Introduction http://www.primark.co.uk/multimedia/homepage/home-page-spring-2013/spring2013_webpage_jpegs_uk8.jpg?w=492http://www.catwalkqueen.tv/assets_c/2009/01/Primark%20Spring%20Summer%202009%201-thumb-480748-127835.jpg This chapter looks at how Primark use graphics to enhance their brands identity and the historical origins of Primark. This will add an additional and alternative perspective to what the consumers perceive to be a brands identity. 5.1 Primark Primark is an Irish clothing retailer, operating in Austria, Belgium, Germany, Ireland, Portugal, Spain, the Netherlands and the United Kingdom. Primark is part of Associated British Foods (ABF), a diversified International food WHAT IS THIS!? Primark sells clothes at the budget end of the market. The company sources cheaply, using simple designs and fabrics in the most popular sizes and buys stock in bulk. All of the companys merchandise is made specifically for the company and as such Primark has its own brand names. Within both menswear and ladies wear there is one main brand name that supplies most of the fashion labels, which are added to by other suppliers. Primark Stores Ltd, an Irish upstart and subsidiary of Associated British Foods, is second largest clothing retailer in terms of sales and revenue with its existence mainly in Ireland, UK, Spain and expanding further in the Europe. It is believable that soon it will become leading clothing retailer. As this budget, chain grows further out into other parts of the world. It is performing just as well here in Europe. The Manchester Evening News (2012) states that Primark has continued to resist Europes economic woes after an exceptional year in which it racked up  £3.5bn in sales and created 10,000 new jobs. 5.2 Strategic marketing analysis Using different analysis tools reveal that Primark is expanding globally and increasing its presence in the global market; Primark has adopted an approach of Think globally, Act locally as stated by Armstrong, (2006). Primark are expanding globally, but cater needs of the local consumers as well as the current fashion trends in their particular westernized local culture. Primark supports UKs global role by showcasing the best of British fashion to a global customers as well as it reflects how it builds social cohesion and business ethics between customers and its suppliers. Considering Primark has spent next to nothing on their advertising, this statement also maybe support Van den Heever (2000:11), He believes that a brand is not a name, logo, sign, symbol, advertisement or spokesperson. A brand is everything that an organisation wants people, obviously its target market being one of the main aspects, to understand, communicate a meaning about its product and services. 5.3 Target audience Primark have clear understanding demands of their customers. Primarks market segment is the fashion conscious people under-35s with the slogan Look good, pay less. Primark has chosen cost leadership strategy; it means that Primark has a cost privilege over competitors. 5.4 Micro Analysis Cheap price clothing, Primark is known for its cheap prices, The independent News( 2012), states that Primarks retail gross margins rose by 300 basis points. Total retail sales rose by 46 per cent to  £146.5m. Nick Robertson (2012), chief executive, said: It is challenged in the UK. But fortunately we sell to 20-somethings all over the world. Primark can choose competitive prices and produce quality clothing. So right price for the right product will increase the customers satisfaction Primark is on a larger scale than a lot of retailers, and employ over 20,000 employees they have become a part of a lot of peoples lives, they create a connection with their consumers by mass employment 5.6 Macro Analysis Political factors Primarks business polices are subject to government in order to sustain the smooth running of its business Economical, the company has established itself by providing its target consumers with affordable products. The pestle anaylsis (2012) says that Primark have analysed the price of the products of its competitors and then have taken advantage of their price during recession. Their exporting, importing and manufacturing prices are so low, they are able to make profit regardless of the economical downfall Social analysis Social analysis is focused on the demographic changes that might influence the product in the new buying perceptions of the market. The taste and buying target consumer population is the business priority. When other brands launches a new marketed product, Primark surely finds a cheaper alternative for their consumers Technology An article on Marketing Plan, refers the idea of how technology does effect a business how a social or economic factor would. With innovation, technology is able to create a smoother process of maybe a product transaction or improve the quality of the products. Primark could improve the transaction process, as their ques are miles long. If this is improved with the help of technology, the economical profits will be maximised, and social value will increase, as it will be seen worn on more people It can also lessen the unethical working behaviour such as shoplifting which is very commonly occurred in Primark stores. 5.6 Market position Primark offers innovative, fashionable clothes at value-for-money prices. Like many retail fashion businesses, Primark does not manufacture goods itself: it works with its suppliers to produce goods to Primarks specification. Primark relies on low costs, economies of scale and efficient distribution to maintain its competitive market position. 5.7 Primarks Competitors/analysis Like any other business, Primark is also facing tough competition from George at ASDA, Tesco, Marks Spencer, TK Max, Costco, Next, Zara, New Look, Peacock and Matalan. Analysis for each major competitor determines that Primark has better business strength and high market share. It has good financial strengths and high profitability but relatively poor quality of management and low standards of technology position. Primark is paying least attention to its marketing strategies. Marketing represents boundary between marketplace and company, and knowledge of current and emerging happenings in marketplace is extremely important in strategic planning exercise. WHY HAVE YOU ANALYSED IT LIKE A BUSINESS? WHY ARE YOU TALKING ABOUT COMPETITIVE ANALYSIS? WHY IS THIS RELEVANT? 6. Advertising According to Jon Steel (1988:5), the most effective advertising involves consumers in two different but critical ways. Number one, it needs to involve them in the process of developing the communication, their feelings, habits, motivations, and desires all have to be explored and understood both how the product fits into their lives and how they might respond to different advertising messages. Jon (1988:8) follows on explaining the

Decision Support Systems Used in Network Hardware Essay -- essays rese

Decision Support Systems Used in Network Hardware How does data pass through the internet? If you said decision support systems, you are correct. In an indecisive world, network hardware devices uses decision support systems (DSS) to efficiently and effectively route data, in a local area network, with the least amount of errors and inconsistencies. Decision support systems are the brains behind network hardware, and would be near impossible for them to work without the intelligent core of each distinct DSS. There are a variety of network hardware devices: switches, hubs, and routers; and they all use algorithms/procedures to transfer data towards the correct destination. Although there are many more DSS related methods used to route traffic, this paper describes how these three devices use them and each of there functions. Other types of decision support systems that network hardware devices may use are firewall technology, network address translation, and filter tables, which are all described in this paper. Network hardware is used in the first three layers of the OSI reference model. The OSI reference model is the Open Systems Interconnections standard and consists of seven layers that build from the wire. At the first layer, â€Å"the physical layer†, hubs maybe used for simple, inexpensive technology within a corporation. Hubs, when receiving data sent to it, sends that data too all network interface cards, or NICS on each computer. If the data is at its correct destination, the NIC to read the data, but if it is not, the data is discarded. Of course, this setting is much slower, because the other NICS are waiting for there turn, which is after the first message is delivered or timed out. Raymond R. Panko writes this about the waiting state a hub goes in when transmitting data: â€Å"This creates latency (delay), which grows as the number of stations grows. Another way of saying this is that the speed of the hub is shared. (Panko 108)† As, you can tell, hubs are simple, and don’t use more information than needed. Switches, which are layer 2 devices, use decision based routing by storing NIC hardware addresses and port numbers on a table in the switch. By doing this, when data is received by the switch, it knows where the source was, and where the data needs to go. This allows for faster data transmission for all NICS that are connected, because it uses the swi... ... mining tools are being used to uncover the congestion that slows network traffic down. With all these DSS type applications working together in harmony, the internet can be faster and safer to surf, than ever before. Sources Fairhurst, Gorry. â€Å"Operation of a Router.† 10 Jan, 2001. â€Å"How Firewalls Work.† HowStuffWorks (http://howstuffworks.com), by Jeff Tyson. HowStuffWorks Inc.,2002. â€Å"How LAN Switches Work.† HowStuffWorks (http://howstuffworks.com), bye Jeff Tyson. HowStuffWorks Inc.,2002. â€Å"How Network Address Translation Works.† HowStuffWorks (http://www.howstuffworks.com), by Jeff Tyson. HowStuffWorks, Inc., 2002. â€Å"How Routing Algorithms Work." HowStuffWorks (http://www.howstuffworks.com), by Roozbeh Razavi. HowStuffWorks, Inc., 2002. Norton, Michael J. â€Å"Layer 3 Switching -- Introducing the Router.† The O’Reilly Network. 13 Apr. 2001. http://www.oreillynet.com/lpt/a/770 Panko, Raymond R. â€Å"Business Data Networks and Telecommunication†. New Jersey: Pearson Education, 2003. Whipple, William L. â€Å"TCP/IP For Internet Administrators.† A Searchable Technical Reference Document. Western Logic Works: 1997 (http://www.pku.edu.cn/academic/research/computer-center/tc/html/TC0310.html)

Cold War Essay -- essays research papers

THE COLD WAR The Cold War was the longated tension between the Soviet Union and the United States of America. It started in the mid 40’s after WWII had left Europe in shambles and Russia and the USA in superpower positions. The Cold War was a clash of these supergiants in political, ideological, military, and economic values and ideas. Though military build up was great on both sides neither one ever directly fought each other. In this essay I’m going to bring forth the following points: Rise of the Cold War, events in and because of the Cold War, and the fall of Russia. Again Germany had been thwarted in its plans of total domination. It had been a combined effort by all the Western powers and a few Eastern powers too. England was devastated, France had been literally burnt to the ground, and many small nation had suffered economic failure. To the East Russia had suffered many losses from the vain siege of the Nazi’s. But they were in better shape then Europe. They still had a military and a running, somewhat , economy. In the late 40’s through early 50’s the Soviet Union started to spread the Lenin ideological as it started moving in the Westward position. In 47 the US started funding the rebuilding of European infrastructure in a system called the Marshall Plan. Russia in turn brought forth its own funding called the Molotov Plan. Because of that, they were able to spread communism through many countries. Some of these nations were: Poland, Romania, Bulgaria, Hungary, Czechoslovakia, Eastern Germany, and numerous countries in Southeastern Asia. But on the US side we had the support from almost the entire Western Europe. So the tension started, between Western Europe or a republic society and Eastern Europe and communism. There are many key events that happened throughout the entire duration of the Cold War. The fist main events that led up to the tension were the foreign aid policies. These policies were able to divide up Europe between the superpowers. After Europe was divided up treaty organizations and alliances stated forming up again. One of these alliances was the North Atlantic Treaty Organization (NATO). This allied the western portion of Europe. Next came the Warsaw Pact, it was the communistic version of NATO. Throughout the Cold War, relations between the Soviet Union and the west alternated between times of tension and crises and peri... ...e reforms, the revolts of Poland were not a bloody massacre as the first two, but effective displays of rejectment of the government. It was a union setup by a boat dock worker, which union were forbidden, to start strikes on the factories and industrialized areas. They smartly got the world media on them. This put the Soviet Union on the spotlight. The revolt was considered one of the greatest individual feats on the fall of communistic Russia. This in turn brought forth new policies and rights. The by-products of these policies brought forth the collapse of the communistic countries(around 89 -90 ). This lead to the establishment of non-communist political parties, free elections, and the development of a new democratic state. In October of 1990 the communistic government fell in Berlin, and the divided city was re-united. This was the final symbol of the fall of communism in Europe. A little bit later the Warsaw pact was abolished, and the last of the nuclear weapons were dispersed in the sea. Presidents George Bush and Mikhail Gorbachev officially ended the Cold War in 1991, I think. Basically the end of the Cold War ended because the Soviet Union ceased to be a superpower.

National Service Essay

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